In the summer of ’69, the year of my 16th birthday, I started visiting motorcycle
shops. Chicago, particularly Cicero Avenue, was crowded with small, dark, greasy
shops as well as big sparkling dealerships. You could still buy a new BSA, Norton,
Triumph or Royal Enfield. The BMW dealership carried MV Agusta and the owner
rode a new Munch Mamoth. You still saw an occasional used Indian at the Harley
shop.
For some reason I was attracted to the clean round lines and lustrous chrome of
the BSA. My paper route and dishwashing fortune went to buy a five-year-old
Lightning. On the way home from the dealer, the head gasket blew. “Too bad”, said
the dealer. I didn’t have the 90 bucks it would take to fix it, so I borrowed some tools and got my first
lesson in motorcycle mechanics and customer relations. I never went back to the BSA shop.
A few years later, in the height of the chopper era, I decided I would attempt to ride my rigid-frame
Harley to Idaho to see if Evel Knievel could make it over the Snake River Canyon. I made it; he didn’t.
Visiting Harley shops along the way was more of a necessity than a recreation, but I still appreciated the
ambiance of the small town Midwest Harley dealers, many of which had been family-owned for generations.
It was in one Montana Harley/BMW dealership that I felt my first attraction to BMW. They had a
brand new 1974 R90S with beautiful silver smoke paint. I sat on that motorcycle and looked down and
saw a clock. After vibrating 2,000 miles on that bone-jarring Harley I decided that my next motorcycle
would be a BMW…smooth enough to have a clock! A year later I owned my R90S.
By this time motorcycles were more than an obsession; they would be my life’s profession. For the last
25 years, now more than half my life, I have been fixing, restoring, buying and selling BMW motorcycles.
I appreciate all the new technology and I know the modern motorcycles are the best ever, but in my heart
I still love the old machines. I get a feeling of satisfaction, of having earned the privilege to ride the old
motorcycles. Breakdowns and rebuilds create character in the owner as well as in the machine. Perhaps
that’s why I still run out of gas occasionally—there’s nothing like pushing a 500 pound motorcycle that
last half mile to make you appreciate the wonders of the internal combustion engine.
Motorcyclists as a whole are my kind of people. BMW owners in general are more experienced and
more knowledgeable about their motorcycles. People own motorcycles for many reasons, but BMW
owners tend to truly enjoy riding their bikes. Could it be the emotional bond between man and machine
is a little stronger in the BMW world? What is it about the BMW that creates this kind of passion? I think
it is the Purity of Design.
It is this same no-nonsense approach I try to apply to my business. I strive to be honest and fair with
my customers and try to supply the best service possible. I do my best to help my customers enjoy motorcycles
as much as I do.
Blue Moon Cycle
752 W Peachtree St
Norcross, GA 30071
(770) 447-6945
